SWAPPERS

- The uncomplicated way to save the planet

Problem statement

- An industry that was once almost circular is today contributing to 5% of the world's emissions. How might we change that?

Introducing Swappers 

A easy to navigate mobile app making swapping simple, with it’s social media layout and fashion magazine feel.

Edit your profile, follow, like and send swap requests!
Its a swap when 2 users each like one of the others items.
It’s really that easy!

Components

Brand values 

Research 

Thru research we could see that woman in their 40s are the biggest consumers of the textile industry although it also became visible that it is Gen Z woman that consumes fashion most unsustainably.

We spoke with five different woman in age group 20-29  that all shared an interest in fashion. This told us that all tough they like the idea of consuming second hand it often resulted in a more time consuming experience in unorganized and messy environments. All of them found shopping online a more cohesive experience, where search and filter options where available.

When asked if they had a previous experience of swapping none of them had tried it before but 4 out of 5 where positive but all sheared one common concern, unorganized mess.

Insights

We might not be able to make them stop shopping but hopefully we can make them start swapping.

Solution

Introducing Swappers, the uncomplicated way to save the planet.

Swappers is an mobile app that makes the swapping experience fun and easy.